http://www.laurendefilippodesign.com lauren defilippo / graphic design & photography Wed, 14 Dec 2011 19:30:21 +0000 http://www.laurendefilippodesign.com en http://laurendefilippodesign.com/Legal-Logo-Business-Card http://laurendefilippodesign.com/following/laurendefilippodesign.com/Legal-Logo-Business-Card Wed, 14 Dec 2011 19:30:21 +0000 lauren defilippo / graphic design & photography 2461143 When my friend Eric came to me looking for a personal logo and business card, I jumped at the opportunity. He was completely open to me putting a bit of a creative spin on the typically stale legal card. His one request was to somehow incorporate the roman column. Below is the final artwork and card. *Phone number has been removed from last slide for confidentiality. <img src="http://payload8.cargocollective.com/1/3/105878/2461143/eric_logo_final2.jpg" width="413" height="507" width_o="413" height_o="507" src_o="http://payload8.cargocollective.com/1/3/105878/2461143/eric_logo_final2_o.jpg" data-mid="12405301" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/105878/2461143/eric_card_1.jpg" width="519" height="755" width_o="519" height_o="755" src_o="http://payload8.cargocollective.com/1/3/105878/2461143/eric_card_1_o.jpg" data-mid="12405086" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/105878/2461143/eric_card_2a_860.jpg" width="755" height="519" width_o="755" height_o="519" src_o="http://payload8.cargocollective.com/1/3/105878/2461143/eric_card_2a_o.jpg" data-mid="22959521" border="0" align="left"/> When my friend Eric came to me looking for a personal logo and business card, I jumped at the opportunity. He was completely open to me putting a bit of a creative... http://laurendefilippodesign.com/Tejani-Jewelry-Web-Banners http://laurendefilippodesign.com/following/laurendefilippodesign.com/Tejani-Jewelry-Web-Banners Sun, 27 Nov 2011 10:17:17 +0000 lauren defilippo / graphic design & photography 2369454 These web banners were done for Tejani Jewelry, a NY-based designer bridal jewelry company. The various banners are being used for holiday call-outs, as well as for specific sales. <img src="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_1.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_1_o.jpg" data-mid="11912622" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_2.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_2_o.jpg" data-mid="11912625" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_3.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload3.cargocollective.com/1/3/105878/2369454/tejani_mac_3_o.jpg" data-mid="11912627" border="0" align="left"/> These web banners were done for Tejani Jewelry, a NY-based designer bridal jewelry company. The various banners are being used for holiday call-outs, as well as... http://laurendefilippodesign.com/Michael-Gross-Letterpress-Identity http://laurendefilippodesign.com/following/laurendefilippodesign.com/Michael-Gross-Letterpress-Identity Sun, 27 Nov 2011 10:04:31 +0000 lauren defilippo / graphic design & photography 2369380 This identity for Michael Gross, a Brooklyn-based photographer, was inspired by vintage typography, antique signage and pharmaceutical labels. Mark Herschede of Haven Press in Brooklyn did the letterpress printing. The paper used was Mohawk Loop, Antique Vellum Jute, 110 lb. cover weight. Photography by Michael Gross. Art Direction by Bill Hovard of Hovard Design. <img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_1.png" width="613" height="785" width_o="613" height_o="785" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_1_o.png" data-mid="11912186" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_2.png" width="610" height="791" width_o="610" height_o="791" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_2_o.png" data-mid="11912193" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_3.png" width="610" height="792" width_o="610" height_o="792" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_3_o.png" data-mid="11912203" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_4.png" width="610" height="793" width_o="610" height_o="793" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_4_o.png" data-mid="11912211" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_5.png" width="609" height="854" width_o="609" height_o="854" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_5_o.png" data-mid="11912224" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369380/mg_6.png" width="609" height="471" width_o="609" height_o="471" src_o="http://payload3.cargocollective.com/1/3/105878/2369380/mg_6_o.png" data-mid="11912231" border="0" align="left"/> This identity for Michael Gross, a Brooklyn-based photographer, was inspired by vintage typography, antique signage and pharmaceutical labels. Mark Herschede of... http://laurendefilippodesign.com/Eastfield-Branding-Website-Design http://laurendefilippodesign.com/following/laurendefilippodesign.com/Eastfield-Branding-Website-Design Sun, 27 Nov 2011 09:45:31 +0000 lauren defilippo / graphic design & photography 2369322 Eastfield is a historical village in Rensselaer County in upstate New York. We worked with Don Carpentier, the Owner in developing their branding, packaging and website, bringing together 18th century elements with a rustic, yet modern twist. The use of rubber stamp and letterpress printing is consistent with the feel of the property as it stands today. Art Direction by Bill Hovard of Hovard Design. Photography by Michael Gross. <img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield_1.jpg" width="600" height="637" width_o="600" height_o="637" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield_1_o.jpg" data-mid="11911743" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield2.jpg" width="600" height="759" width_o="600" height_o="759" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield2_o.jpg" data-mid="11911747" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield_3.jpg" width="600" height="786" width_o="600" height_o="786" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield_3_o.jpg" data-mid="11911750" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield4.jpg" width="600" height="486" width_o="600" height_o="486" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield4_o.jpg" data-mid="11911753" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield5.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield5_o.jpg" data-mid="11911761" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield6.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield6_o.jpg" data-mid="11911763" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield7.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield7_o.jpg" data-mid="11911768" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield8.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield8_o.jpg" data-mid="11911771" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield9.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield9_o.jpg" data-mid="11911773" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield10.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield10_o.jpg" data-mid="11911777" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield11.jpg" width="600" height="477" width_o="600" height_o="477" src_o="http://payload3.cargocollective.com/1/3/105878/2369322/eastfield11_o.jpg" data-mid="11911781" border="0" align="left"/> Eastfield is a historical village in Rensselaer County in upstate New York. We worked with Don Carpentier, the Owner in developing their branding, packaging and... http://laurendefilippodesign.com/Conrad-s-Bikes-Website-Redesign http://laurendefilippodesign.com/following/laurendefilippodesign.com/Conrad-s-Bikes-Website-Redesign Fri, 26 Aug 2011 14:32:28 +0000 lauren defilippo / graphic design & photography 1915743 I chose a local bike shop to do a redesign of their website. Conrad's, located in Tudor City, has been a leader in bicycles since 1971, but their website is incredibly outdated. I took photographs for the homepage, and created a much simpler, paired-down design. <img src="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_1.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_1_o.jpg" data-mid="9489811" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_2.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_2_o.jpg" data-mid="9489892" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_3.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_3_o.jpg" data-mid="9489937" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_4.jpg" width="601" height="468" width_o="601" height_o="468" src_o="http://payload.cargocollective.com/1/3/105878/1915743/conradsbikes_mac_4_o.jpg" data-mid="9489975" border="0" align="left"/> I chose a local bike shop to do a redesign of their website. Conrad's, located in Tudor City, has been a leader in bicycles since 1971, but their website is... http://laurendefilippodesign.com/NYPL-Gala-Menu http://laurendefilippodesign.com/following/laurendefilippodesign.com/NYPL-Gala-Menu Thu, 11 Aug 2011 12:27:09 +0000 lauren defilippo / graphic design & photography 1849791 Designed menus for high-profile client's birthday at the New York Public Library. Printed on Crane paper. <img src="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_1_860.jpg" width="860" height="573" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_1_o.jpg" data-mid="9144126" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_2_860.jpg" width="860" height="573" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_2_o.jpg" data-mid="9144137" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_3_860.jpg" width="860" height="573" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/3/105878/1849791/insiderinvitation_3_o.jpg" data-mid="9144150" border="0" align="left"/> Designed menus for high-profile client's birthday at the New York Public Library. Printed on Crane paper. http://laurendefilippodesign.com/Coarse-Sea-Salt-Packaging http://laurendefilippodesign.com/following/laurendefilippodesign.com/Coarse-Sea-Salt-Packaging Thu, 11 Aug 2011 12:14:23 +0000 lauren defilippo / graphic design & photography 1849733 Designed packaging for high quality sea salt brand, Coarse, to be sold in gourmet retail shops. Each tag and label is printed on Arches 88 silkscreen paper. <img src="http://payload.cargocollective.com/1/3/105878/1849733/coarse_2_860.jpg" width="860" height="573" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/3/105878/1849733/coarse_2_o.jpg" data-mid="9143779" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1849733/coarse_3_860.jpg" width="860" height="597" width_o="2048" height_o="1423" src_o="http://payload.cargocollective.com/1/3/105878/1849733/coarse_3_o.jpg" data-mid="9143795" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1849733/coarse_1_860.jpg" width="860" height="573" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/3/105878/1849733/coarse_1_o.jpg" data-mid="9143765" border="0" align="left"/> Designed packaging for high quality sea salt brand, Coarse, to be sold in gourmet retail shops. Each tag and label is printed on Arches 88 silkscreen paper. http://laurendefilippodesign.com/HAUNTED-Exhibit-Rebranding http://laurendefilippodesign.com/following/laurendefilippodesign.com/HAUNTED-Exhibit-Rebranding Fri, 08 Jul 2011 14:35:35 +0000 lauren defilippo / graphic design & photography 1702235 For this project, I chose to design a rebranding for a 2010 Guggenheim exhibit called HAUNTED. The photograph I chose to use to represent the varied exhibit was the photo below by Bernt & Hilla Becher. I created a 24 x 36" poster as well as a postcard invitation (seen in image 3). <img src="http://payload.cargocollective.com/1/3/105878/1702235/HauntedPoster_FINAL_web_small.jpg" width="519" height="755" width_o="519" height_o="755" src_o="http://payload.cargocollective.com/1/3/105878/1702235/HauntedPoster_FINAL_web_small_o.jpg" data-mid="8364196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1702235/HauntedPoster_FINAL_web_860.jpg" width="860" height="1146" width_o="1296" height_o="1728" src_o="http://payload.cargocollective.com/1/3/105878/1702235/HauntedPoster_FINAL_web_o.jpg" data-mid="8364213" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1702235/hauntedexhibit_invite_web_860.jpg" width="755" height="519" width_o="755" height_o="519" src_o="http://payload.cargocollective.com/1/3/105878/1702235/hauntedexhibit_invite_web_o.jpg" data-mid="8364247" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/105878/1702235/hauntedposter_mounted_web.jpg" width="311" height="325" width_o="311" height_o="325" src_o="http://payload.cargocollective.com/1/3/105878/1702235/hauntedposter_mounted_web_o.jpg" data-mid="8364370" border="0" align="left"/> For this project, I chose to design a rebranding for a 2010 Guggenheim exhibit called HAUNTED. The photograph I chose to use to represent the varied exhibit was... http://laurendefilippodesign.com/Self-Portrait-Poster http://laurendefilippodesign.com/following/laurendefilippodesign.com/Self-Portrait-Poster Fri, 08 Jul 2011 14:14:43 +0000 lauren defilippo / graphic design & photography 1702194 Hand-crafted poster, using only photo booth photography and a photocopier. Text was taken from books and magazines and was then assembled and photocopied. Size: 18 x 24" <img src="http://payload.cargocollective.com/1/3/105878/1702194/defilippo_poster_web.jpg" width="519" height="755" width_o="519" height_o="755" src_o="http://payload.cargocollective.com/1/3/105878/1702194/defilippo_poster_web_o.jpg" data-mid="8364020" border="0" align="left"/> Hand-crafted poster, using only photo booth photography and a photocopier. Text was taken from books and magazines and was then assembled and photocopied. Size:... http://laurendefilippodesign.com/This-To-That-Poster http://laurendefilippodesign.com/following/laurendefilippodesign.com/This-To-That-Poster Fri, 08 Jul 2011 14:03:10 +0000 lauren defilippo / graphic design & photography 1702120 For this promotional poster, I took inspiration from Lucian Bernhard's advertising work - using a simple, yet illustrative object accompanied by a headline. In this example, however, I juxtaposed this idea by filling the poster with type and using the object as a hinderance to the material behind it. Size: 24 x 36" <img src="http://payload.cargocollective.com/1/3/105878/1702120/thistothat_final_web_860.jpg" width="755" height="519" width_o="755" height_o="519" src_o="http://payload.cargocollective.com/1/3/105878/1702120/thistothat_final_web_o.jpg" data-mid="8363665" border="0" align="left"/> For this promotional poster, I took inspiration from Lucian Bernhard's advertising work - using a simple, yet illustrative object accompanied by a headline. In...